What are the Most Profitable YouTube Niches? (2023)

Hello, fellow YouTuber or prospective YouTuber! Do you want to know what is the most profitable YouTube niches? We have the answer for you.

We have gathered some credible income proofs from YouTubers who own small, medium, and big channels to find out what are the most profitable niches.

If you’re planning to start a successful YouTube channel and you’re wondering how much will YouTube pay you for 1,000,000 views, then this is for you.

And in case you wish to start a faceless YouTube Channel instead, read this.

Now before we move on, we would like to clarify some things.

Profitability is based on Ad Revenue

What are the Most Profitable YouTube Niches? (1)

First, there are many ways to make money on YouTube, but for this particular post, we focused primarily on earnings from Google AdSense.

If you’re unfamiliar with Google AdSense, it is anAd Networkthat pays YouTubers based on how many times an advertisement is shown – not for video likes or shares, and not based on how many subscribers you have.

In short, all the income snippets YouTubers shared below are from paid advertisements alone.

(Video) 10 Most Profitable Youtube Niches | Highest RPM, CPM Rates by Niche

How does Ad Revenue work?

How it works is advertisers (brands, companies, product owners, etc.) will pay Google to advertise on YouTube, then when Google displays those ads on YouTube Videos, YouTubers (through Google AdSense) will be paid a certain amount per 1,000 ad views (CPM or Cost Per Mille).

CPM in simple words is “How much YouTubers will be paid per 1,000 ad views on their videos”.

To qualify for Google AdSense or “monetize your channel”, you must meet some requirements to become eligible for theYouTube Partner Programwhich includes:

  • having more than 1,000 channel subscribers and,
  • accumulate at least 4,000 watch hours from all your videos in the last 12 months.

Second, and most importantly, this post is by no means a conclusive gauge of how much you can earn as a content creator on YouTube.

Instead, you can think of this as a reference on how much is the average CPM for a specific niche based on the data I’ve collected from over 40 YouTubers below.

Most Profitable YouTube Niches

So without any more delay, here’s our list of the best YouTube niches based on the average CPM from YouTubers in each niche.

Profitable YouTube NichesAverage CPM
1. Make Money Online$13.52
2. Social Media Marketing$12.41
4. Educational Videos$9.89
6. Cars$4.23
7. Lifestyle$3.47
9. Entertainment$2.74
10. Cooking$2.50
14. Music$1.46
15. Video Games$1.40
16. ASMR(Autonomous Sensory Meridian Response, eg. Mukbang)$0.29
17. Dance Cover$0.035

Finance & Investing

What are the Most Profitable YouTube Niches? (2)
YouTuberViewsRevenue ($)CPM ($)
Graham Stephan7,781,430129,122.9916.59
Graham Stephan13,852,543170,945.6012.54
Charlie Chang862,6009,726.3311.27
Charlie Chang226,2002,872.7812.70
The Millennial Investor3,20029.459.20
Jack Chapple2,800,00031,340.7011.19
Average CPM for Finance & Investing niche12.25


What are the Most Profitable YouTube Niches? (3)
YouTuberViewsRevenue ($)CPM ($)
Shelby Church371,1003,015.518.13
Shelby Church1,300,0002,035.821.56
Shelby Church2,262,931743.580.33
Amanda Monroe464,2002,409.235.19
Amanda Monroe619, 9003,990.806.44
Amanda Monroe798,3005,080.796.36
Kelly does her thing13,9006.320.45
Kelly does her thing169,900212.331.25
Kelly does her thing1,100,0003,238.032.94
Hanna Ashton3,000,0001,891.520.63
Hanna Ashton168,900829.274.90
Average CPM for Lifestyle niche3.47

Make Money Online

What are the Most Profitable YouTube Niches? (4)
(Video) 8 Most PROFITABLE Niches on YouTube
YouTuberViewsRevenue ($)CPM ($)
Roberto Blake1,000,0007,396.517.39
Roberto Blake133,6003,028.9322.67
Gillian Perkins1,400,0006,300.244.50
Gillian Perkins935,3007,672.668.20
Gillian Perkins439,4005,453.9712.41
ODi Productions334,0358,445.1425.28
Ben Smith66,900148.332.22
Caffeinated Blogger220,0005,607.7725.49
Average CPM for Make Money Online niche13.52

What are the Most Profitable YouTube Niches? (5)
YouTuberViewsRevenue ($)CPM ($)
Jaime Resendiz26,0531,443.1455.39
Jason Wardrop249,7005,370.7221.50
Jason Wardrop2,500,00067,955.9427.18
Annie Dubé141,400488.543.25
Annie Dubé94,900373.973.94
Annie Dubé106,600524.354.91
Sunny Lenarduzzi487,8002,067.174.24
Sunny Lenarduzzi275,4001,222.704.44
Reyes The Entrepreneur1,900,0006,495.803.41
Reyes The Entrepreneur2,900,0008,176.452.82
Reyes The Entrepreneur30,800166.575.41
Average CPM for Social Media Marketing niche12.41

Video Games

What are the Most Profitable YouTube Niches? (6)
YouTuberViewsRevenue ($)CPM ($)
Gotians Games723,3131,834.122.53
Gotians Games85,306214.292.51
Average CPM for Gaming niche1.40

Tech & Gadgets

What are the Most Profitable YouTube Niches? (7)
YouTuberViewsRevenue ($)CPM ($)
Jimmy Tried World2,260,6983,291.871.45
Dr Jake’s Very British Review263,439531.132.01
Dr Jake’s Very British Review3,220,3256,359.911.97
Luke Miani764, 2412,700.433.53
Luke Miani198,281282.191.42
Luke Miani172,788687.013.97
Average CPM for Tech & Gadgets niche2.39

Bodybuilding & Fitness

What are the Most Profitable YouTube Niches? (8)
YouTuberViewsRevenue ($)CPM ($)
Doctor Mike Diamonds131,600204.711.56
Doctor Mike Diamonds1,300,0001,909.181.46
Doctor Mike Diamonds24,000,00037,875.091.58
Average CPM for Bodybuilding & Fitness niche1.60

(Video) 24 Best Niches to Make Money on YouTube Without Showing Your Face

Fashion & Clothing

What are the Most Profitable YouTube Niches? (9)
YouTuberViewsRevenue ($)CPM ($)
Hes Kicks1,540,8613,823.462.48
Noodren K63,097239.423.79
Average CPM for Fashion & Clothing3.13

Photography & FilmMaking

What are the Most Profitable YouTube Niches? (10)
YouTuberViewsRevenue ($)CPM ($)
Anthony Morganti2,36114.316.03
Anthony Morganti17,700229.7412.97
Anthony Morganti2,368,57312,138.695.12
Jeven Dovey1,300,0006,667.655.13
Average CPM for Photography and Film Making niche7.31

Educational Videos

What are the Most Profitable YouTube Niches? (11)
YouTuberViewsRevenue ($)CPM ($)
Sele Training1,358,57515,325.5411.28
Sele Training2,079,65919,691.409.47
Sele Training1,635,78714,621.388.94
Average CPM for Sele Training Educational videos9.89


YouTuberViewsRevenue ($)CPM ($)
MrBeast243, 866669.272.74
Average CPM2.74


YouTuberViewsRevenue ($)CPM ($)
Greg Kocis5,7009.331.64
Greg Kocis106,300135.841.28
Average CPM1.46

Reviews & Reactions

YouTuberViewsRevenue ($)CPM ($)
Average CPM2.03


YouTuberViewsRevenue ($)CPM ($)
Average CPM4.23


YouTuberViewsRevenue ($)CPM ($)
In The Kitchen With Matt115,938293.032.53
In The Kitchen With Matt461,2511,048.472.27
Average CPM2.50

Dance Cover

YouTuberViewsRevenue ($)CPM ($)
Ellen and Brian1,225,9613.800.003
Ellen and Brian1,751,7388.520.004
Ellen and Brian4,656,7555.140.001
Ellen and Brian3,973,164146.320.036
Ellen and Brian2,183,483314.900.144
Ellen and Brian6,725,270178.760.026
Average CPM0.035

ASMR (Autonomous Sensory Meridian Response, eg. Mukbang)

YouTuberViewsRevenue ($)CPM ($)
Zach Choi ASMR1,300,000385.230.29
Average CPM0.29

Looking for the Most Profitable Niches on YouTube? – Key Takeaways

There is no such thing as a definitive dollar-to-view ratio rate on YouTube.

The amount you can earn from YouTube varies depending ona variety of things which include:

(Video) Most profitable niches for Youtube|For Youtube beginers|High revenue Youtube contents|

  • Niche (video topic)
  • Length of video (how many ads you can display)
  • Quality of channel (family-friendly)
  • Who are the majority of your viewers (traffic from the US gives the highest CPM)
  • Content (original or using copyrighted materials)
  • Other things

Your CPM in your niche will also fluctuate throughout the year.

According to YouTubers, the highest CPM is around holidays and at the end of the year when people are usually in a shopping frenzy due to bonuses.

It is also the time advertisers are willing to spend more for advertorial space on your videos.

By the way, shoutout to all YouTubers who are mentioned in this post for sharing their analytics (I know it’s kind of confidential information), and without your input, this post won’t come to life.

Also, if you are a YouTuber and you would like your stats to be added to the tables above, feel free to leave them in the comments.

Thank you for your time on “the most profitable niches on YouTube”.

While you are still here, we have a guide on how to be successful on YouTube.

We hope this has helped you in any way with your YouTube journey.

If you have any questions, or you have any information you want to share regarding this topic, leave a comment below.

(Video) Top Cash Cow YouTube Channel Ideas | Top 15 Most Profitable Niches on YouTube 2023


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  • Blogging and making money online.
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How do I find a winning niche? ›

How to Find a Niche Market
  1. Reflect on your passions and interests.
  2. Identify the problems and needs of your customers.
  3. Research the competition.
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  5. Test your product or service.
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What niche is trending 2023? ›

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What niche products are in demand? ›

Here is a list of handpicked trending niches of 2021:
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Some of the most over-saturated blog niches include health and fitness, lifestyle and fashion, relationships, travel, technology, parenting, and food. These topics are so popular that it can be hard to stand out from the competition and reach your target audience.

How do I get more followers in my niche? ›

Use Relevant Hashtags

Using hashtags is a tried and tested way to reach more people and gain more Instagram followers. You need to research which hashtags are trending in your niche and which are relevant for your brand and content.

How do I choose a niche to sell? ›

2. Find a few different potential niches
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  • #4. Food and Drink.
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