Sean Cannell
Video Marketing Expert | Author of YouTube Secrets | I Help Leaders Build Their Following & Profits with Video
Published Dec 23, 2020
1️⃣Instagram
With over 500 million users, Instagram is one of the most popular social media platforms for creators and influencers who want to promote their content and connect with their niche.
Instagram, generally thought to best accommodate visually interesting posts, actually gives you a ton of ways to grow your brand and produce a variety of content. You can post photos and short videos on your feed and post photos, videos, and raw footage to your stories to connect with your audience. You can also directly communicate with your followers using polls, Instagram LIVE, and easy-to-use direct messages.
2️⃣Facebook
Facebook is a tried and true social media platform with over 1 billion active users and amazing marketing opportunities. Facebook Ads is one of the most popular paid advertising opportunities because of how targeted and specific you can make sure your promotions.
Your posts can include text, photos, and videos and you can also create a separate business or fan page without creating a new Facebook account. Thereare also manynetworking opportunity with groups and pages spanning every niche in various parts of the world.
3️⃣LinkedIn
LinkedIn is one of the fastest growing social media platforms with incredible opportunities for organic growth. This is a fantastic platform to be on if your niche is more professional and high ticket. Plus, you can connect your LinkedIn directly to your YouTube channel to promote your videos directly.
You can create text, photo and short video posts on LinkedIn and find other creators easily who are in your niche. LinkedIn also allows you to use hashtags to create more targeted content and reach people who will get the most value from your post.
4️⃣ Twitter
Twitter is great for sharing your YouTube videos directly and adding a more conversational element to your tweets.
Twitter hosts thousands of conversations everyday and makes it easy to directly share, retweet, or message content to other users both on and off the platform.
Make sure you come up with short, catchy and clear hooks for your videos when you share your video! Don't just settle for the automatic copy that Twitter will generate - taking the time to customize it will go a long way in getting attention.
Keep in mind..
Instead of jumping into all of these platforms at once - we recommend choosing one, getting consistent with it, and then adding another one to your arsenal.
You can also repurpose content! So instead of coming up with new content for all of your platforms - you can take content you make for Instagram and turn it into a LinkedIn article or a post on Facebook later that week.
Let's crush it.